Jada Tradez: Supernova of the Stage
Artists of the modern era are the beneficiaries of lessons learned from those that came before them. They are born with a consciousness around brand management and social media has given them all the tools to reach the consumer directly. The Platinum rush for streaming revenue has transformed today’s musicians into audio stock brokers delivering hourly elevator pitches via Instagram to potential investors of sound. The market is over saturated with creatives that chose the trendy short-term gains over the long-term growth of building a quality catalog of timeless tunes.
The exceptions to the status quo have found a way to penetrate popular culture by trading their melodic commodities using a different currency. A philosophy that is built off authenticity and a passion for touching the pulse of the listener. Jada Tradez seems to have all the traits to continue to represent that differential within the rhythm community.
Jada’s tight knit family structure and ability to weather the storms of tragedy has put her in a powerful position of being an agent for change within the industry. She is soaked in confidence but remains humble enough to allow her steps to be guided by others. Her Swiss Army knife approach has her on a trajectory of success within multiple genres.
During our chat she peeled back the layers of her origin story and narrated the mental video footage of painful life moments. She also shared details about her creative process and how positivity is kept at the forefront in every instance. Learn how her strategy is already paying out huge dividends as her value continues to trend upward.
Q: What is the origin of the name Jada Tradez and how does it define your creative footprint?
A: The name Jada Tradez represents a female version of a Jack of All Trades. Growing up everybody always told me that I can do a little of everything. I don’t feel that there is anything that I basically can’t get accomplished. So, I grew up with that type of mentality.
Q: You have a very additive song that you perform called “Hollywood” where you mention home being in Atlanta. Are you from Atlanta?
A: I am from everywhere! The reason why I can say that is because my Dad was in the Military and we traveled to various places. I spent a lot of time in New York (my family is from New York), Virginia and North Carolina. I have been in Atlanta for roughly 7 years. So, I would say I am from Atlanta right now. I have lost a lot while living here. A ton. Just trying to build off what I wanted to get to.
Q: What are some of your earliest memories of music and how does it impact your process today?
A: Some of my earliest memories are in my bedroom where I used to write poetry and music. This was when I was very young. I started when I was around 8 or 10 years old. Just sitting in my room writing. A lot of the music that I was influenced by was R&B. It was never really a strong Rap/Hip Hop vibe it was more R&B. I took that type of role and flipped into Rap.
Q: What inspires you to be Center Stage acting out aspects of your life to strangers?
A: I just want to show people what I have as far as my talents. I want to show them what I am capable of and give them music that they can really be influenced by. I want them to say... Wow, that inspires me! At the end of the day I want to be able to tell people that if I made it to my dreams than you can too.
Q: Your live performances showcase your ability to sing, rap and dance. How do you want to be categorized within the culture?
A: I don’t want to be categorized at all. That’s the reason my name symbolizes a female Jack of All Trades. I want to be featured on different genres within the music industry. You may hear me on Rock, Hip Hop or R&B. So, I want to flip it to where I am versatile in every single genre.
Q: Do you come from a musical family? How have they reacted to your early success?
A: My parents played music all the time but none of them actually do music. My family doesn’t do music at all. They were just hard-working individuals that provided a roof over our heads. I was the one that stuck with music ever since I was young and developed into that culture. They love my early success now but prior to that I had to prove/show them that I can do music. For them to really understand that this is something I am passionate about. I have been wanting this since I was younger. I remember when I wanted to go to auditions. I wanted to audition for Ciara for some dancing opportunities to show her what I had because I taught myself how to dance. My parents were involved in all those things, but they are really involved now. My family and friends are all involved. They see that I am really pursuing this, and I am great at doing it
Q: You have a very high energy performance that is delivered to the audience. What is your workout regimen off stage to keep that going?
A: Great energy comes with great vibes. I just try and stay positive. The mental takes priority and physically making sure I stay in shape. Everything else falls into place from there. I never really worry about the stage. I know I am going to kill the stage no matter what
Q: Can you describe how you put together your compositions? Give us details about how you get into that space?
A: I write music. I have written music for other people before. I feel that I am a great writer. When it comes to music, I don’t like to hear the beat until I am actually ready to produce something. When I hear the beat for the first time, I freestyle over it. I will come up with something and then instantly take what I freestyled (or recorded) and then go back and revise that. That is my creative process. That is another reason why they call me Jada Tradez When it comes to the music, I can create something off the top of my head. I feel like I am very gifted when it comes to that. You can give me any beat and I will make a song to it instantly.
Q: In a previous interview you mentioned a traumatic event that impacted a family member. Can you elaborate on what happened and how that shaped your outlook?
A: My little brother was murdered by some kids that thought it was ok to rob the house that he stayed in with my other brother. He was playing a video game while sitting on his bed. They came in the house and ended up pulling out a shot-gun. They shot him in the stomach when they saw him coming out of his room. My brother and I had so many plans. He loved that I did music and he supported me 100%. I am still moving forward with all the ventures and ideas we had together. With my music and all my other business plans I am continuing what we started. I lost my brother in 2011 but I have always stayed strong for my family, friends and anyone that loved my little brother for the happy person that he was. It was very heartbreaking for me. It happened on my Mother’s birthday. I had flown to North Carolina from Atlanta to celebrate my Mom’s birthday. That same night my brother was murdered. That definitely took a toll on my family.
Q: You have been performing all over the country promoting your upcoming projects. Earlier this year you were announced as the first winner of a Musical Game Show called The Take with Onet Lavi Entertainment and HeadKrack from the Rickey Smiley Morning Show. Can you talk about what The Take is?
A: The Take is a Music Game show consisting of 4 artists. I was one of those artists. In between the competitive performances they had other performers come out as well. They invited the entire city to come out. It was people from Atlanta and the surrounding areas. We had to compete to win the spot as the first The Take winner. I remember sitting downstairs waiting on my chance to go. I didn’t know what to expect but whatever it was I wanted to win. I wanted to give it my all. People saw me and recorded me the whole time and you will see me with my headphones in my ear practicing. I was building up that energy for the stage. I was trying to make sure I brought the entire crowd into my performance. I had times when I was in my own space thinking about how I am going to accomplish this. Once I got on stage, I realized that this is my moment to show everybody that I am capable of being great.
Q: What is the most difficult challenge that this Music Game show gave you in order to have a chance to win?
A: One of the most interesting challenges I had was to eat a slice of bread. The eating of this bread determined the order in which each person was going to perform. That was hard to do especially for me because I am a Vegan. I didn’t know what type of bread I was eating. It was complicated to eat the bread. I actually wasn’t able to finish the bread, but I was comfortable with the lineup I was part of.
Q: What are you looking to accomplish as a music contributor?
A: I am looking to accomplish a successful release of this upcoming project. I am going to continue to take everything step by step. Looking to gain more fans, travel and eventually go on tour. Get noticed more. I will be going to L.A. to promote my music soon. I will be there in May. I am going to do a few shows out there.
Q: When will we get to see a full-length album from you? Who do you hope to collaborate with?
A: I am in the studio right now. In the near future I would like to collaborate with DJ Khalid. I got a chance to meet him once in NYC and I always remembered that. So, I will definitely remind him and show him our video once we meet again. That is one person that I would love to collaborate with.
Q: What does success look like for you?
A: Success to me is being able to make music that people can really post about and say... you know this changed me. Or that this excited me and made me feel different. I would like to see more people tagging me or reaching out to tell me they love the music. That’s the best feeling in the world! Money will come afterwards. Eventually I want to get to a point where I am writing for other artists, promoting my music, getting signed to a label and then going from there.