Coil Beauty: A One Stop Shop for All Your Beauty Needs

Black pride, black owned, and black beauty is what comes to mind when thinking of Coil Beauty. Have you ever shopped a one-stop-shop African American based beauty emporium; a place where you could purchase male and female beauty/grooming products made for men and women of color? Coil Beauty also caters to children’s products and provides an aspect community involvement. It was such a privilege to sit and chat black business and black beauty with such a powerhouse business.

1. What/who was the muse for a 1-stop-shop online beauty destination?

It actually was a couple of things that laid the foundation for Coil Beauty, it started with my love for curly hair since I was a kid, but I was a black girl who grew up in the 90’s so my hair was always pressed in pigtails. I don’t think I was even aware my hair could coil until my adult
life. Fast forward to my best friend and COO moving to Australia in our 20’s and me going to visit her. When I arrived, I was obsessed with her hair it had gone from being straight all the time to this delightful curly masterpiece and all I kept saying was how did you do this? She basically explained that there weren’t many black people on this continent, and no one could style her hair so this really was my only option and since nobody knows what I’m supposed to look like I can experiment, and no one is the wiser. I took her advice and came back to Chicago and decided I will have my curly hair! Well turns out it was not as easy as I’d expected, and I became a product junkie trying to master this natural hair of mine. While going through this process I was frustrated because I did not know a lot about my natural hair and none of my friends were natural at that time, so I had to figure out on my own. One day I needed conditioner and I walked into my local beauty supply and I asked one of the employees, who looked nothing like me, by the way, if they had a specific conditioner, he said no but we have weave to make your hair longer. I was offended not because I don’t wear weave because I absolutely do but more so because I knew they were only offering weave because I was black and that was incensing. That day I left and was like we need our own place and that is why I started Coil Beauty.

2. As an esthetician’s myself, I understand the value of men’s skin care; because let’s face it, they usually need a little help in that department. What are your current “must haves” for the fellas for this season and why?
Well my current must haves are 100% what my Fiancé loves. And “loves” is a strong word because he’s a guy and he doesn't care but every men’s product we have he uses and any that we are preparing to bring on he has tried and approved. The product that he is using all the time is Scotch Porter skin care line specifically the face scrub and moisturizer. We get married in a month and I told him he needs to hydrate all day and make sure he’s doing his skin treatments to make sure he is picture ready on our big day!

3. Catering to a specific demographic can be challenging. In what ways does Coil Beauty make themselves visible to the masses and maintain/retain customers.
As an emerging brand, we see the demographic challenge as more of an opportunity for us to focus on developing a unique user experience that we believe was missing in the marketplace. By building our brand with African American women at the center, we created a message that organically reaches any person with curly and thick hair, any shade of brown skin and any gender who prioritizes clean and focused beauty products created with them in mind. Our

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customer service team was trained with personal service in mind because each customer is unique and has different needs. Given my background and my reasons for starting this company, I wanted to ensure that anyone who interacts with Coil Beauty - be it asking a question about a product or purchasing their monthly conditioner - they knew this space was created to be easy to use and fun for them. As with any introduction into the marketplace, leveraging our network and established beauty experts has been an amazing way to reach our community. Partnering with established brands like Melissa Butler’s LipBar , Monique Rodrigeuz’s Mielle and Rachel Leigh’s Pear Nova provide us with a path to customers by letting them know these top quality brands believe in our vision.. Major content contributors like “iknowlee” and “nae2curly” helped extend our voice and our goals to potential customers on a more personal level.

4. What is the significance of it being black owned and catering to skin care products for people of color?
I love this question and it’s a topic I feel like we are just now beginning to break the surface
on. Being black owned and catering skincare products to people of color is important because who better to create a product than someone who understands your skin. There was this YouTube video not too long ago called the butters I believe, and it was hilarious. It was about a white mom who had a mixed race son and she could not figure out why his skin was getting “ashy” I don’t think she even knew it was called getting ashy but she had found out about Shea Butter and she just goes on and on about how no one told her and she's been trying to make his skin stop doing this for years and the butters saved her life. It’s a hilarious story but it's very true and it explains why if you don’t experience certain ailments it's not even on your radar. Before that Mom had a son, she didn’t know what “being ashy” was it wasn’t until she needed to correct a problem that she started looking for solutions. Therefore, I think it's important to have black owned skin care and hair care products because these concepts are not foreign to me, I’ve known what being ashy was my whole life!

5. I’ve noticed the blog features feature many different aspects from Beauty salons to “how-to’s.” How does the Coil Beauty Blog allow the company to reach the community? We want our beauty blog really to be the crux of our community which is why we have so many topics present. The blog serves as the center of the community where people can come and talk about whatever they are thinking and know they aren’t alone basically it’s the Town Hall Meeting for Coil Beauty. The different aspects allow you to see yourself in the topics. One of our bloggers still has permed hair but I love reading her take on hair because it brings something different to our community. Primarily, because there is a natural hair movement everyone is saying put down the “creamy crack’ your hair won’t grow it will be damaged, but her hair is healthy and beautiful, so she brings a completely different take on healthy hair. For Coil we want to be inclusive if you wear your hair naturally curly we have products for you and if you wear it straight or permed we have products for you as well and we want to make sure our communications create that sense of community that everyone is welcome.

6. How do you think Coil Beauty impacts the African American community?

Coil Beauty impacts the African American community in a way that puts us in this space of beauty. We highlight all the different aspects of beauty in our product offerings but also in our marketing. We are very deliberate in the images we put out and we try to be as inclusive as possible because African American’s are not one size fits all, so we try to be mindful of that as

well. Also, our product offerings are for everything you don’t want to have curly hair no problem we’ve got a straight hair line offering, looking for great nude nail polishes and lipsticks because you aren’t into the crazy colors, we’ve got options for you. Above all else we want the African American community to know this is their space no need to feel like an afterthought we are always thinking about you and your needs.

7. Where do you see the company moving to in the next 5 years?

In the next 5 years I would like the brand to reach people of color everywhere and for them to know this space is for you. I would like for Coil Beauty to be the first-place people think of when they think beauty products and for them to be comfortable knowing that they can find anything they need for their beauty needs. We also hope to open a brick and mortar store in the future, and we want to carry a wider array of beauty products made specifically with people of color in mind.

Written by Jessica “Glam Boss” Ammons @Glam_boss